Brand Protection & Due Diligence The responsibility:

Retailer, Wholesaler and Foodservice Companies offering products for sale under 'own brand' are under a legal obligation to demonstrate 'due-diligence' in ensuring their safety and legality.

Complying with these 'obligations' can be a constant headache and many companies are concerned that their own resources may not match up to enforcement or customer expectations.

Some companies do too much, many too little, a few get the balance right.